MEET THE MANAGING PARTNER
The HR leader
founders call when
the org starts to crack.
Most founders discover their people infrastructure is broken six months after it matters. Aaron Lim has spent 20 years building the systems, frameworks, and leadership capability that keep ambitious companies from breaking at the seams - across tech, hospitality, healthcare, and beyond.
THE PHILOSOPHY
Build The Foundation. Inspire The Action.
Aaron's career has taken him from HR business partnering at Marks & Spencer to directing people strategy across 90 countries at International SOS. Along the way he's scaled teams at KLOOK, ZALORA, and Park Hotel Group - businesses at very different stages, facing very different pressures, but with one thing in common: the people function had to work, not just exist.
"I don’t trade in people’s miseries. My business is the people’s happiness."
That conviction shapes everything Aaron brings to ALM Advisory. The frameworks are institutional-grade. The delivery is founder-ready. And the advice is always grounded in what will actually hold up with your headcount.
- Lee Kuan Yew
CORPORATE HERITAGE
Roles that built the perspective.
International SOS
Global Director, People & Culture
MNC · 90+ COUNTRIES
Park Hotel Group
Group HR Director
HOSPITALITY
KLOOK Travel Technology
Regional HR Director, Southeast Asia
TECH · HIGH-GROWTH
ZALORA
Country HR Business Lead
E-COMMERCE · SCALE-UP
Marks & Spencer
HR Business Partner
RETAIL · INSTITUTIONAL
Robinsons & Co.
Group Talent Management
RETAIL . APAC
OUR PARTNERS
AREAS OF EXPERTISE
Organisational Design
Organisational design, behaviour
Workforce & manpower planning
Employer branding & EVP
Performance Mechanics
Performanceframeworks, Executive coaching, Succession planning & career pathing
Talent Governance
Talent acquisition & hiring systems
Strategic L&D ecosystems
Compensation, benefits & rewards
BEYOND THE BOARDROOM
The same drive that takes Aaron into complex organisational problems has also taken him to some of the world's most demanding environments. These aren't hobbies. They're evidence of how he's wired.
Antarctica, December 2025
Set foot on the Antarctic continent - one of fewer than 60,000 people to do so in any given year.
Everest Base Camp, 2019
Trekked to 5,364m at the foot of the world's highest peak.
First solo flight - 19.5 hours
Qualified solo pilot via the Singapore Youth Flying Club. Later named Outstanding Serviceman of the Year by the Republic of Singapore Air Force.
Published author
"How to Grow to 100 Without a Single HR" — a widely read growth playbook for founders navigating early-stage people challenges.
INDUSTRY RECOGNITION